Launch · AI voice agent
Posting
Ami — brand & social, from scratch
Open for collaborations — get in touch
→
Ami’s Corner
Topic → angle → script → approvals → posted. Eight brands, one person, every step of the way.
Research → script → approval → ship
22 live channels · 4 brands launched this year
Fintech · wellness · video · music · lifestyle
What I
actually do
Not a hand-off at any stage. The blank document and the published post are both mine.
Build
Brand from zero
Naming, positioning, audience profiles — before a channel exists.
Find
Topic research
Reading the category before writing about it.
Write
Scripts & copy
Written for how each platform is actually read.
Clear
Approvals
Compliance notes folded in without losing the hook.
Run
Channel strategy
Calendars, cadence, formats — and when to kill one.
The desk
Eight brands. Some I was handed. Most I started from an empty page.
Built from zeroName, positioning, channels, first post — written and signed off by me
Launch · fintech
Posting
Launch · fintech
New
Launch · wellness
Posting
Client · video editing agency
Live
Community page · workplace
Live
Inside
Office Hours
Concept, scripting & posting
Office life, scripted to look completely unscripted.
RunningEstablished channels where I own the content
In-house · finance
Daily
Artist page · music
Live
Saphonic
Artist content & presence
Sets, nights, sound. A second page starts soon.
Instagram
Second page — soon
The work
Researched, scripted, approved, posted — by me. Drag sideways for more.
Drag, swipe or use the arrows
My worlds
The page that is only mine. Not a portfolio piece — the reason the rest of it stays interesting.
Travel,
acting,
art & craft
Places worth the trip, scenes worth performing, things worth making by hand. The one page where I am also the client.
Travel
Acting
Art & craft
Making it in public
Why it matters
The rehearsal room
New formats get rehearsed here first. What works goes to the brands.
Range
Eight voices, one head
Fintech, wellness, video, music, workplace, personal — switched between in one day.
Once a year
For my father
He played Ranji Trophy. When he has an event, I make the content — the one brief I take out of love.
His channel →
In front of
the camera
Shoots, styling and try-ons — the other half of knowing how content works.
Drag, swipe or use the arrows
Collaborations
Brand work, 2024–2025. Everything plays right here.
11 brands · drag or swipe
How a post
gets made
Numbered because it genuinely is an order — skip a step and it shows up in the comments.
01
Listen
What the audience is asking this week.
02
Angle
One idea, sharp enough to defend.
03
Script
Written to the platform, never resized.
04
Approve
Legal and brand notes, voice intact.
05
Ship
Scheduled, captioned, tagged. On the day.
06
Read back
What to repeat, what to retire.
Channels
Where the work lands, and what each one is for.
Instagram
Reels and carousels. The busiest room.
Running
LinkedIn
Long-form brand voice. A second account onboarding.
Running
X
Threads and build-up, across three brands.
Running
YouTube
Long-form explainers. Everything else gets cut from these.
Running
Facebook
Where the higher-intent finance audience still is.
Running
Threads
Written natively, not mirrored from X.
Running
WhatsApp channel
A direct line to people who asked for it.
Running
Pinterest
Evergreen search. The channel everyone forgets.
Running
Reddit
Useful first. Rules read, tone matched.
Setting up
Quora
The money questions people type at midnight.
Setting up
Got a corner
that needs
running?
Brand content. A channel nobody has time for. A launch that needs a voice before a budget.